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When Aubry Frère SA purchased the company, it became a party within the CYMA-group (Synchron SA). The are both men’s and lady’s Cocktails, wind-up and automatic movements, black/gold and white/black dials, round and square cases, stainless steel, gold filled and 18K gold, finger ring watches, pendant watches, desk clocks etc. There are a large variety of Cocktails with five different patterns on the kaleidoscope discs: flower, sun, arrows, star, wheel. The Cocktail models are the most popular Borel watches among collectors. Well-known models: Borelelectric, Borel-Oj, Borelot, Cocktail (with a kaleidoscope dial, launched in 1953), Colomborel, Couronne, de Laurier Curling, Borel Watchĭatoptic (with a magnifying glass on the date window), Emerson, Erbo, Erbograph, Flash (with an electrically illuminated dial), Great Society, Hermes, Incastar, Lucky Nugget (in the shape of a purse), Mallard, Sea Gem, Society, SOS, Randez-vous (with alarm function, launched in 1946), Start (a chronometre), Versailles (a travel alarm clock, in the shape of Louis XIV’s clock). In 1958 the company won two First Price Awards by the sama observatory for two of it’s chronometers. Between 19 Ernest Borel’s watches had as many as 4 172 ratings by the Neuchatèl Cantonal Observatory.
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The company was awarded Grand Price at the International Greek exhibition. The company was sold to a Hong Kong based company in 1989. Jean-Louis Borel managed Ernest Borel up to 1975, when it was bought by the firm Aubry Frère S. 1936Įrnest Borel was the leader of the company up to 1936, when his son Jean-Louis Borel succeeded as the manager of the company. Since then, Ernest Borel had been launching various exquisite products for decades based on its fine tradition, advanced technique and more professional, modern manufacturing mechanism. in 1936, The board of directors was comprised of Chairman Ernest Borel, director Jean-Louis Borel and technical manager Adamir Debrot and this was an important milestone in the development of Ernest Borel watch. Uean-Louis Borel, son of Ernest Borel, entered the company and took the responsibility of this arising family enterprise and re-established it as a co., ltd. Innovative technical solutions and original design, specially during the forties, fifties and sixties.